We help UK founders and growing businesses build better software fast — from investor-ready prototypes to market-validated MVPs to production-grade applications. Whether you're six weeks from a funding pitch or scaling what works, we move at your pace.
We've seen what happens when founders and growing businesses try to build software the wrong way
We're not just coders. We're experienced business consultants who understand that great software is a means to an end — your business success.
Start a ConversationOur team combines decades of business experience with expert technical execution
We'll challenge your assumptions, push back on scope creep, and help you think through go-to-market. Technical co-founder mentality, not vendor mentality.
No jargon. We explain trade-offs in business terms — faster but more expensive, slower but more scalable, simpler but limited.
We understand founder problems because we face them too. We're building HeroSuite ourselves — an integrated business platform for SMBs.
We move fast strategically. Smart architectural decisions upfront, ruthless prioritisation, shipping PoCs in weeks not months.
Most dev agencies: "Tell us what to build, and we'll build it."
App-Factory: "Tell us what problem you're solving, and let's think strategically about how to prove your hypothesis fast."
Clear about who we serve and what success looks like together
You have a clear vision for solving a specific problem. You need to validate product-market fit quickly. You're raising funding or bootstrapped but disciplined about spend.
We've helped pre-seed founders build PoCs that raised funding. We understand the pitch deck conversation and move at your pace — market windows matter.
Your business is successful but limited by current tools or processes. You're ready to invest in technology that scales operations. You have clear requirements and decision-making authority.
We've built platforms for trades, operations, financial management. We understand spreadsheet hell — we're operators too and we get your constraints.
You've achieved product-market fit and need enterprise-grade infrastructure. You're replacing legacy systems or expanding into new products. Budget allocated, timeline clear.
We handle complex platforms and scaling challenges. Build for performance, security, and growth. Support through production and beyond.
We're transparent about what we don't do because founders respect honesty.
Let's talk about your project — 20 minutes to explore what's possible.
Schedule a CallFrom internal products to marketplace disruption to sensitive domains
Unified Business Platform
We built HeroSuite to solve the problem we saw everywhere: UK SMBs trapped in spreadsheet hell. Sales and Books modules are live. People, Plan, Projects and Risk launching 2026.
This isn't a client project — it's proof we understand your market because we operate in it.
AI-Driven Matching
Founder had an insight: used car buying is broken. Intelligent matching could fix it. Competitors were moving. Market window was tight.
Delivered working PoC with AI-driven matching in 6 weeks.
Enterprise AI Automation
Large professional services firm needed to replace aging platform. Legacy system couldn't scale. Needed AI-powered workflow automation across hundreds of users.
Production-ready MVP in 2 weeks. Now live with 6-month roadmap.
Two-Sided Marketplace
Finding quality tradespeople is broken. Homeowners drown in low-quality bids. Tradespeople compete on price, not quality.
Built matching marketplace in 8 weeks. Now in alpha with real users.
End-of-Life Planning
Losing someone is hard. The logistics that follow are harder. Families need coordination when they're in crisis — not more features.
Family-centered platform delivered in 4 weeks. Empathy-first design.
✓ Fast delivery
2-8 weeks for working products
✓ All scales
Startups to enterprise
✓ Complex domains
AI, marketplaces, sensitive sectors
✓ Founder-friendly
Market urgency, constraints, iteration
Transparent about what matters: quality, pricing, ownership, and partnership
Collaborative, transparent, and founder-friendly
Weeks 1-2
We start by understanding your problem, not your solution.
Output: Clear understanding of what we're building and why.
Weeks 3-6 (typically)
We build in focused sprints with regular demos and feedback.
Output: Working software every week, full visibility into progress.
Weeks 7+ (varies)
We get to production-ready (or investor-ready for PoCs).
Output: Production-grade software, confident launch, clear next steps.
🤝 Collaborative
Regular communication, shared decisions, transparent trade-offs
📊 Founder-Friendly
Optimise for real feedback, not just "done"
🎯 Strategic
Smart decisions upfront enable fast iteration later
🔄 Iterative
Best products emerge through building and learning
We share what we've learned building products and scaling businesses
Why your best tool becomes your worst problem — and how to escape.
Read ArticleWhether you're six weeks from a funding pitch or scaling what works
Tell us about your project and we'll schedule a call to explore what's possible. No sales pitch — just honest conversation about whether we're a fit.
20 minutes to explore your idea. Book on Calendly
We typically respond within 24 hours. No sales-speak, just honest conversation about whether we're a fit.
Fill out this quick form and we'll be in touch.